background In 2010 Mitchell & Butlers we 'rebranding' a site in Mornington Crescent. The incumbent brand was having troubles and had developed a bad reputation as a pub. The rebrand, was to be one of the first new 'Castle' entities, with a

In 2007, the BBC had just launched the grassroots music campaign - BBC Introducing. The initial idea was to introduce a BBC new music discovery proposition consistent across all local and network radio. The aims of BBC Introducing, were to find, resource,